Sales and Marketing Director

Vorum is transforming the way custom Prosthetic and Orthotic devices and services are delivered worldwide. Every 81 seconds, somewhere in the world, a patient benefits from a custom P&O device designed and manufactured using Vorum technology. We are committed to improving that statistic to every second and we want your help.

The Vorum product line includes 3D scanners, CAD/CAM software, and carving machines that are used to create custom-fitted prosthetic and orthotic devices for amputees, veterans, babies, and even pets. As our Sales & Marketing Director, you are the driver behind the overall performance of our Sales & Marketing team. As a member of the Vorum Lead Team, you will be a valued contributor to the overall strategic planning for the company, as well as an advocate and mentor for your team members.

Key Responsibilities

  • Ensure each Sales & Marketing team member exceeds their sales and/or marketing targets
  • Lead/Grow A-players on the Sales & Marketing team
  • Own the Sales Process to drive predictable revenue
  • Create and maintain marketing strategy and plans that are consistent with corporate priorities
  • Continually update revenue forecast and present changes directly to the Lead Team
  • Actively participate on the Lead Team, reporting directly to the CEO
  • Provide daily support of Sales & Marketing team through open communication and problem-solving techniques
  • Review weekly Salesforce and pipeline dashboards with team members, and coach accordingly
  • Represent Sales and Marketing team in Lead team discussions
  • Communicate key Lead team initiatives to sales and marketing team
  • Prepare, present and support sales/marketing strategies
  • Manage sales reporting, dashboards and forecasting weekly
  • Complete all necessary sales and marketing data analyses
  • Perform quarterly performance reviews for each Sales & Marketing team member
  • Participate fully in all Lead team and Sales & Marketing team daily huddles, weekly meetings and quarterly/annual planning sessions
  • Lead all Sales and Marketing meetings
  • Encourage and foster professional development for all members of Sales & Marketing team
  • Effectively segment the market: understand buyer behavior, identify ideal targets and create buyer profiles
  • Ensure messaging and marketing assets are tailored to the intended audience
  • Ensure Sales and Marketing team is equipped with material that will convey proper messaging
  • Advance competitive and industry knowledge within the organization
  • Review and consult on market-appropriate pricing for each region at minimum twice per year

Desired Skills and Experience

  • Passion for making a difference
  • 8+ years of experience in sales and/or marketing capacity, preferably with experience in a management-level role
  • Demonstrate a strong understanding of work with global markets
  • Track record of exceeding sales targets and marketing metrics in B2B relationships
  • Highly knowledgeable in use of Salesforce as a CRM tool, including Campaign creation, creating specialized reports, and various dashboards
  • Valid British Columbia Driver’s License and Canadian Passport
  • You have a positive outlook, with excellent communication skills and strong interpersonal skills
  • You make customers and employees feel cared about, and you are committed to resolving issues quickly, and with empathy
  • You are a trusted team leader, and are effective at conveying information to the relevant parties within and across functional teams
  • You are a mentor, and understand how to motivate and advance personal and professional growth in your team members
  • Must demonstrate initiative and a penchant for working independently


  • A Degree in Business, with 8+ years experience in Sales and Marketing
  • Knowledge of the O&P Industry in multiple international markets a bonus

  • Bonus Qualifications

  • Fluency in foreign languages - we have customers around the world in over 45 countries
  • Sales experience within the O&P/healthcare industry
  • Why you should join us

    In addition to making a difference in so many lives and exciting opportunities for professional growth, you will enjoy a fun, casual work environment with like-minded professionals at Vorum. In the past 18 months, we have experienced over 30% growth across all functional teams and look forward to building on this success.

    We believe that everyone in the company deserves an equal voice: our goals, priorities and direction are designed by collective input. We have monthly Town Halls, as well as weekly, monthly and annual company priority-setting and priority-review sessions that allow everyone to play a role in charting our future. The lead team’s top priority is to ensure that everyone knows and understands “the why”.

    At Vorum we have an active Social Committee that organizes charitable events as well as team activities, such as:
  • Golf and curling tournaments
  • Walks by the Fraser River during lunch
  • Pub lunches on Fridays
  • Beach days
  • Go-karting
  • An annual office-wide Easter egg hunt
  • Vancouver Canadians games

  • We believe that passionate people need a passionate environment to work in! Vorum is committed to diversity and is proud to be an equal opportunity employer. If all of the above speaks to you, come join the Vorum Team!

    Vorum offers a progressive benefits package. Compensation is commensurate with experience.

    How to apply

    Job Type: Full-time
    Compensation: Commensurate with experience
    Please send a covering letter and your resume to